Our Mission and Vision
We are a boutique publisher developing books that educate, inspire, and inform. Our non-fiction imprint Calling Card Books, publishes authors that are experts in their field or people whose story will inspire others. Our Vision is that they make a difference in the lives of those who read them.
Z Girls Press, our fiction imprint, publishes books that will inspire and delight readers. Our Vision is that Z Girls books are a joy to read and help the general welfare of the reading public.
Many of our authors are first-time writers with a passion. Our intake process selects authors who are committed to their chosen field, or who have magical imaginations that take us away. They all have something to say. and we’re passionate about bringing inspiring, engaging stories to life.
Marta Zarrella
Founder
During her “late-in-life” career as an award winning Freelance Writer and Journalist, Marta wrote for newspapers and magazines, did web and marketing content, as well as writing and editing training material for small businesses and non-profits. Calling Card Books was born as an imprint to publish business books, but demand grew and so did the imprint. We now publish memoirs and other non-fiction that fit our Mission and Vision.
Z Girls Press was born from Marta’s lifelong dream of writing a children’s book. Though that has yet to happen, we have published a few beloved children’s, middle-grade, young adult, and adult fiction titles including our Creative Director’s own coloring book series, Color Lit.
Kate Zarrella
Creative Director
Kate Zarrella is a 2012 University of California Davis double honors graduate in English and Psychology. She interned at Reaktion Books, a non-fiction publisher in London, England.
Now she’s joined the team at Calling Card Books as the Creative Director. She specializes in book design, cover design, web design and e-book conversion. She as also illustrated two literary themed coloring books, A Quick Succession of Busy Nothings and Color The Bard.
Buy our books at your Local Bookstores with IndieBound!
Why shop Indie?
The Community
- Local retailers are your friends and neighbors—support them and they’ll support you.
- Local businesses donate to charities at more than twice the rate of national chains.
- More independents means more choice, more diversity, and a truly unique community.
The Environment
- Buying local means less packaging, less transportation, and a smaller carbon footprint.
- Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
The Economy
- Of $100 spent at a local-owned business $52 of that stays in your community.
- Spend $50 at a national chain and $6.50 stays in the local community.
- Spend $50 online with a remote vendor with no sales tax collected and not one penny stays in your local community.
The bottom line is that more of your taxes are reinvested in your community—where they belong.
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