Founder and Publisher
Marta began working as a freelance writer, author and coach in 2003 after taking time to raise her family. She spent several years writing for local newspapers, magazines in San Diego California and wrote SEO optimized content for various websites. Many of her articles are award winning and most of them can be found online. She’s spent years learning about the Publishing from Industry leaders, and is now Chapter President of the Northern California Chapter of the Association of Publishers for Special Sales (APSS), an organization that helps small publishers and self published authors sell more books through cooperative programs, training, and more. “This,” says Marta, “is what I am meant to do. I love helping people, and working with authors who are experts or who share their experiences and write books that help others is truly an honor. It is my third career, and it uses every skill and all the training that I have had over the course of my life.”
Her first career was with G.T.E. Corporation where she worked in Information Systems and Accounting, progressing from Analyst to Strategic Planning Director in twelve years. All of those jobs required writing letters, system and staff documentation, business summaries and much more.
In 2007 the family’s home was destroyed by a devastating firestorm. All of Southern California, it seemed, was on fire. Marta processed her confusion and many thoughts after that life-changing event in what became her first published, award-winning novel. ATangeled Web, Rejecting Technology’s Assault on Mother Nature was a three-year project which she published as M.P. Zarrella – to be gender neutral she says.
During the third career as a Freelance Writer and Journalist, she wrote for newspapers and magazines, did web and marketing content, as well as writing and editing training material for small businesses and non-profits. Many of her newspaper and magazine articles have earned awards and recognition, and most can still be found online.
A native Texan, Marta graduated from the University of Texas, El Paso in 1979 with a Bachelor of Business Administration. She eventually “retired” from full-time work after the birth of her second child, Rob. After Rob’s birth, our C.E.O. had the pleasure of forging a path for Part-Time Professionals as the first salaried part-time employee for GTE Florida until her third child, Kate our Creative Director, came along.The following year, firstborn son Rick was beginning Kindergarten, so she and her ex-husband decided it was a good time to become a full-time Mom when Maternity Leave with Kate ran out. Being Mom is her favorite job of all.
While raising children, Marta loved being involved with her children and in the community. Philanthropy and involvement in the community are an important part of life and something that keeps our Founder very grounded. Being able to help good people write good books is a late-in-life dream come true! This is the final career, for sure!